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Series · 2025–2025Ended

Sneaker Wars: Adidas V. Puma

7.8·1 season·3 episodes·42 min avg.·United Kingdom

Through unprecedented access to both companies, uncover the tale of two feuding brothers, Adi and Rudi Dassler, whose multi-decade rivalry and competition helped shape the modern sportswear industry.

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01
A Rivalry BeginsUp next
Sep 24, 2025

The decades-long feud between Adidas and Puma is one of the greatest rivalries in sports history.

02
From the Courts to the Streets
Sep 24, 2025

Sportswear evolves as Puma hits NYFW and Adidas partners with Kanye, sparking a cultural shift.

03
Win at All Costs
Sep 24, 2025

Bjorn Gulden's move to Adidas from Puma sparks shock as both brands continue their fierce rivalry.

Cast

8 credited
David Beckham
Self
Usain Bolt
Self
NL
Noah Lyles
Self
Winnie Harlow
Self
Darryl 'DMC' McDaniels
Self
ET
Elaine Thompson-Herah
Self
BG
Bjørn Gulden
Self
HO
Harm Ohlmeyer
Self

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